Sparkle business innovations

Our Services 

We help SMEs improve in 3 key areas. Streamlining, Optimising workforces and Increasing sales. 

Explode your sales!

Branding & Strategy

In such a competitive world, brand counts more than you think. People who sit on the fence don’t buy.

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In the digital age, ‘brand’ counts more than ever. Competition is high in every industry, so your brand offers you an opportunity to make your company stand out. 

People who sit on the fence don’t buy. Portray your brand values through your communications and the way you operate as a company. 

We help companies implement this correctly.

Paid Media

We create ads that grab attention and convert strangers into paying customers.

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Everyone knows that paid advertising has to grab attention in order to sell… But it’s not that simple.

Who are you targeting?

How do you plan on converting strangers to customers?

How do you scale ads without seeing your cost per lead double in price?

How do you cut out all of the placements and targets that aren’t clicking on your ads?

Paid media is the bread and butter of digital marketing in 2021, we dedicated hours every single week into keeping up-to-date with Facebook and Google’s latest requirements to ensure that we’re running the most optimised ads for our clients.


Find and remove bottlenecks to explode your sales. Catch potential issues early!

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You need to be able to measure every internal and external process of your business. 

At which point are your sales team losing sales?

At which point of your sales funnel are you losing prospects who might have otherwise bought your product?

Do you know how your KPIs compare to your competitors? Do you know how to improve them?

Search Engine Optimization

In the long term, this is one of the best returns on investment in terms of digital marketing.

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91% of online adults use search engines to find information on the internet.

93% of searchers never go past the 1st page of google search results.

If you want to maximise your visibility locally, nationally or internationally, let us help you get on page 1 of Google for the keywords that give you the most amount of sales.

We’re constantly updating our tactics to suit the ever changing demands from Google. 


There’s so much noise out there… How do you know what to read, believe and trust?

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We’re in a world where we are constantly bombarded with information at a rate we’ve never experienced in the history of the world… The internet is even worse… Attention spans are diminishing and sales resistance is at an all-time high. 

You’re already at an enormous disadvantage and it’s only getting increasingly difficult to make your product or service stand out. 

In a world of constant information bombardment, average copywriting won’t cut it. 



Photos won’t sell your products as well as video, VR and AR. This is the future.

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Your prospects resonate with stories. Video is a far more impressive medium to tell stories than images. 

Trying to show your new product? Use VR and AR – it’s more realistic, more impressive and it’s the future… Be an early adopter and reap its benefits.

Website Development

Your website is a 21st Century shop window. If it’s not grabbing attention, you’re missing out on easy sales.

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90% of people read online reviews before visiting a business.

65% of people see online search as the most trusted source of information.

If your business isn’t online, it doesn’t exist. 

If your website is made correctly, it’s like owning the best piece of real estate in the most expensive business district in any capital city in the world. It can really be that powerful.

Email Marketing

You can have the best offer in the world but people need to openclick, then buy.

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We’ve worked with clients who have incredible products but the problem is, if people aren’t opening and clicking on your emails (if you even have a substantial email list), they’re never going to see your offer!

We’ll help you grow your list and turn your audience into an evergrowing group of prospects who can’t wait to receive your next email to digest the genuine value that you provide.

Once we’ve conditioned your audience to open and click on your emails, they’ll be far more likely to open and click on the occasional sales email.

Some of our clients have seen 30%+ open rates, which is incredible in 2021!

Optimising your workforce

Key Performance Indicators

We’ll audit your internal processes and desired outcomes in order to find and measure the metrics that are most important to your company.

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Based on your short, medium and long term goals, we will re-calibrate or implement a small number of metrics that need to be achieved in order to reach the company’s goals. 

Systems and Processes

Today, employees don’t spend their entire careers in one company. You need fool-proof systems and processes.

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We will implement systems and processes that cover all aspects of your business. This will ensure that:

  • Each employee knows exactly what is required of them
  • New employees can be onboarded with minimal hassle
  • All aspects are covered, nothing is left to chance


With over 30 years of experience in a variety of companies of different sizes, we are fully aware of what an optimised workforce can produce. 

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We set targets that are reasonably achievable. Your employees need to know that the targets are realistic but will require a consistent effort over a long period of time. 

HR Support

We have a team of specialists who are specifically trained to optimise teams from an HR perspective. They also work directly with management.

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You can read about this in great detail on our specialised website by clicking here.


Unnecessary SaaS products

We’re not always talking about products that you don’t use, we’re talking about products that you don’t need, alternatives and future-proofing your company. 

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We’ll help you ensure that you have the products you need and remove those that you don’t need.

Cutting out clutter

Most companies do ‘things’ that they don’t need to be doing. An outside perspective allows us to view these ‘things’ easier than a 20-year employee.

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Obligation-free conversation to discuss the best way to explode your sales